Everybody seems to think it’s crazy that Apple might be pricing the iPhone X at US$1,000 (about Can$1,200).

Here’s the price of the other premium handsets right now:

• Essential Phone: $1,050
• Google Pixel: $899 or $1,029 with more memory
• Google Pixel XL: $1,049 or $1,179 with more memory
• LG V20: $1,000
• Samsung Galaxy S8: $1.035
• Samsung Galaxy S8+: $1,115
• Samsung Galaxy Note8: $1,300

$1,000 seems to be about the going rate, doesn’t it?