Back in 2018, I presented a case study at the E Source Forum, a conference for utility companies produced by E Source.

While I was there, Jessica Bailis and Joy Herbers interviewed me on camera about how companies can implement content strategy in their operations.

It all pulled together into a written article that includes a number of video clips of me talking about content strategy basics, assembling content teams, the importance of identifying audiences, and managing and measuring content.

You can read the article and watch the clips here:

• Utility content strategy tips from the experts: How to create, deliver, and measure your website content