Canadian businesses looking to stand out on Facebook and Instagram can opt for a subscription program being offered by Meta called Meta Verified.

The $37 monthly fee gives you a “verified” badge on your business page and protection against anyone trying to impersonate your business.

This seems a lot like paying for your business name and phone number to be in bold font in the phone book, and it probably makes sense for small businesses that are advertising on Facebook and Instagram.

The one hitch is that, for now anyway, you can only have one subscription, so you’ll have to pick whether you want to be verified on Facebook or Instagram. You can’t have both.