In a posting at the Digital Next blog of Advertising Age online, Craig Daitch writes about the difference between how his 4-year-old daughter and her grandmother interact with the Wii remote.

Through the eyes of my mom, I’ve handed her a remote control – one that looks very similar to the same remote she may have at her house that she uses to change the channels on her television. Her use of a TV remote is a learned, patterned behavior, unbreakable and obviously indistinguishable from a product of similar form factor.

The very same remote however is distinguished by my daughter instantly. In fact from her perspective there is very little the two share in common.

Interesting, relevant, important insight, says I.