Jason Pontin editor in chief and publisher of MIT’s Technology Review has written a manifesto.

In it, he writes about his belief that newspapers and magazines aren’t going to disappear, despite what Clay Shirky and Dave Winer think.

These journalistic institutions will, Pontin admits, have to change, and he has some good ideas about how that can happen.

Because despite the well-documented problems the media industry has at the moment, as Pontin writes, “the number of people who read newspapers and magazines is growing. Of course, with few exceptions that growth is all digital. To take one example, between 14 million and 22 million read nytimes.com every month; the print circulation of the weekday Times is just one million.”

His prescription breaks down into three categories: Circulation, subscriptions, platforms, and frequency; Advertising, sponsorships, and classifieds; Editorial.

Pontin promises that his prescription will not be painless, but he’s got some interesting ideas about how media can survive and flourish.