In this week’s Georgia Straight, I look at the implications of embedding the Xbox Live experience into the Windows Phone 7.

I also speak with IUGO’s Sarah Thomson about what the developer will be bringing to the platform this fall when the system launches.

This holiday season, gamers might finally help Microsoft gain some ground against Apple in the struggle for supremacy in the mobile market. When devices running the Windows Phone 7 operating system are released this fall – from manufacturers including HTC, LG, and Samsung – they will come equipped with Xbox Live, Microsoft’s digital-media delivery service.