There’s a new television advert that has hit the airwaves promoting a mobile phone company. It has a holiday theme, of course, and is narrated by a guy who is telling his absent brother about the traditional family get-together.

Much ado is made about how the friends and family missed the absent brother, and how the friends and family used their cellphones to take pictures to send to the absent brother, so he could feel like he had been there.

Not once did it occur to the friends and family that they should use their mobile phones to make a phone call to the absent brother. Sheesh.

That, my friends, is what I call crappy advertising.