The Skeptics Society, along with many other news organisations, got themselves caught reporting on a story without adequate fact checking.

They, and many other news organisations, had to decide how to deal with the fact that they were duped by a misleading, (probably) intentionally inaccurate press release.

I don’t know how the other news organisations handled their respective errors, but the Skeptics Society has a great article about how they performed their due diligence, albeit a bit late.

You should read Fact Checking 101: How Skeptic magazine was duped by an environmental activist group.